If you’re in the market and wondering where to launch your new e-commerce store or on the fence about changing sites, we recommend Shopify. We could talk about how they offer unlimited bandwidth and hosting, or how they adhere to Level 1 Payment Card Industry (PCI) security standards, but multiple e-commerce sites boast those features. This is about five ways that Shopify differentiates themselves where you and your business are concerned.
They Understand the Mobile Marketplace
Let’s face it. Just about everyone in your prospective market has a mobile device. In 2014, an important threshold was crossed when the number of people who access the internet from a mobile device passed the number of desktop users. That underscores how important it is to have your store scale to mobile platforms. Shopify gets this. Take a look at how cleanly this storefront transitions.
Not only that, but Shopify has a great app that lets you run your entire store from your smart phone that’s easy and intuitive to use.
Speed and Responsiveness
The number one complaint at a traditional brick and mortar store is the wait at the checkout lanes. A customer in a physical store may be willing to wait five or ten minutes before getting impatient. Scale that to a digital store and the acceptable wait time becomes seconds. Shopify offers a storefront that is fast and nimble. The code that runs your storefront is optimized to be efficient in how it stores information that your customers need, making the response time incredibly quick.
Speed isn’t the only name in the game, however. You also need a site that isn’t going to crash during the big crunch times of the holidays or a special flash sale you’re having. Shopify has the infrastructure you want and need to ensure you don’t miss a single customer.
Design and Interface
Shopify is one of the few big e-commerce sites that uses independent and smaller design firms to come up with templates and themes. This support of smaller businesses alone makes them worth taking a second look at. But then you look at the thousands of different beautiful themes available to you, and you realize that it’s easy to make your site stand out.
And if you want to go under the hood and create your own look, that’s relatively simple as well. Shopify uses a “Liquid” language for their templates. This open-source language is known for its ease of use and natural language interface. Additionally, because Liquid is open-source, there are tons of tutorials online that will help, no matter what your comfort level with programming is. That brings us to our next point.
Ease of Use
No matter how great a platform is, if you can’t understand how to make it work for you, it’s worthless. As a shop owner, the last thing you want is to fight with your own store. One key way that Shopify stands out is by allowing you to create a collection, rather than try to fit your products into straight categories. That means you define your own categories and decide what fits where by adding conditions. Want to create a spring collection? Define your conditions by colors, size, or even price. It’s just that easy. When you add new products, they’re automatically sorted into appropriate collections for checkout.
Shopify Saves You Time
In a world where the old adage, “Time is money,” is gospel, Shopify excels at not wasting your time. Whether it’s how easy it is to use or how well their site integrates into other platforms like WordPress, Shopify takes your focus off of the how. When you don’t have to worry about how something works or how to make it work, you can focus on the things important to you and your business.
One of the best parts about Shopify is that they value all of their customers. They have a 24/7 support team that’s available not just through email or chat, but also by phone. That’s right. You can call and talk to someone live if you need that additional help.
Shopify is a great choice for anyone with an e-commerce shop who is looking to expand their footprint on the digital frontier. With over 300,000 businesses using Shopify as their storefront of choice, you know that they are doing something right. Give them a look and see if you don’t agree.
If you would rather not get your hands dirty, at Darxe Digital we build enterprise-quality Shopify store for businesses who are ready to maximize their digital presence. You can learn more about our solutions here.