In today’s rapidly evolving marketplace, the ability to adapt quickly has become paramount to the survival of any business. What businesses require are multifaceted marketing solutions that are easy to work with, streamlined, and most importantly, effective.
HubSpot fulfills all of these functions, and many more, through its integrated platform and sophisticated analytical tools. These features allow for personalized marketing strategies which are easy to co-ordinate, implement, and monitor across multiple sites. Isn’t this what all businesses want from their inbound marketing tools?
Below are three major benefits HubSpot offers for new and established businesses which demonstrate how this marketing platform can help businesses achieve maximum impact from their marketing budget.
Ease of Use
Simplicity is not a word often associated with marketing; new applications for collecting and analyzing information are constantly evolving, and there’s an avalanche of advice on marketing strategies. The technical skills required to maintain websites and social media accounts while monitoring analytics and planning campaigns can seem overwhelming.
HubSpot removes the complexity from inbound marketing by bringing everything together under the one umbrella. Instead of having to log into multiple sites to post content, analyze feedback, and launch campaigns, the user can do everything in one place.
Through HubSpot’s user-friendly interface, marketers can engage with customers via email, social media and blog posts. The can create campaign landing pages and implement calls to action with ease. The process of running campaigns and setting up websites, blogs, and social media accounts is streamlined and convenient.
One of the great things about HubSpot is that marketers retain control over their content and strategies, while benefiting from knowledge and expertise of professionals.
Integration of Functions
While ease of use is important, it is the integration of marketing tools which gives HubSpot its crucial edge. Because they are located on the same portal, these tools can talk to each other easily, providing unparalleled opportunities to integrate and evaluate marketing strategies. For example, a customer who answers a call to action on a website can be targeted for an email campaign, based on the data they have provided.
HubSpot allows users to monitor the way customer engage with their website, and see which emails have they have opened or forms they have completed. It can access social media accounts to provide further information about customer’s lifestyles and interests.
The statistics and reports generated through the HubSpot portal can be analyzed and compared across multiple platforms, allowing marketers to collect detailed and sophisticated information on customers. This in turn allows for tailored marketing approaches to individuals, which maximize the chances of generating a sale.
Personalization is the Future
A one-size-fits-all approach to marketing has never been successful, and it is less relevant today than ever before. Technology has made it possible for marketers to gain detailed and intimate knowledge of their customers, requiring a different approach.
The businesses that are succeeding now are those that have learned to tailor their marketing strategies to meet the needs of individuals, not generalized target markets.
This need for personalized marketing is only going to intensify over time as information becomes more detailed and historical trends emerge. Hubspot provides the tools to collate and analyze this information and develop the targeted strategies that are essential for marketing success today.