In the difficult competitive world of online business, the quest to improve your company’s search engine ranking should be high on your priority list. Thankfully, there are numerous tools at your disposal to help you improve your SEO. One of the most powerful instruments you have available is SEMrush. SEMrush is a multifaceted SEO aid that will let you do multiple types of research, including backlink comparison, keyword lookups, and tapping into what your competitors are doing better than you are.
With so much to offer, SEMrush may seem overwhelming at first. Users that are new to using SEMrush to improve their SEO might wonder where to begin. That’s where this short post will help. With these three short tips, you will be able to start using SEMrush more effectively and begin seeing results quickly.
Improve Your SEO With Long Tail Keywords
Understanding keywords and how they work is an important part of SEO and making it work for you. Keywords are the search terms people use when they are looking for your product. However, if you are in a very competitive market, your business may face some very stiff competition when it comes to extremely broad keywords.
Consider someone who makes chocolates. By targeting the keyword “chocolate,” they are going to face competition for that keyword from huge makers, such as Cadbury, Hershey, Godiva, and others. Even the keyword phrase “small batch chocolates” is going to have a lot of similar businesses. However, if our hypothetical candy maker specializes in chocolate covered bacon, then targeting the keyword phrase, “chocolate covered bacon” could give much better returns on your investment.
That phrase is considered a long tail keyword because it is very specific. That’s a phrase that customers enter when they have decided on what to buy, rather than browse through a generic “chocolate” keyword. SEMrush allows you to search these long tail keywords and narrow down which ones will help you improve your SEO the most. Often, you can get more improvement and penetration by focusing on a half-dozen long tail keywords than trying to break into one or two general keywords.
We’ve discussed backlinks before and how a good backlink will improve your SEO and rankings. SEMrush allows you to track your backlinks to see how they are feeding back into your site. And while tracking your backlinks is important, even more important is being able to see what backlinks your competitors have and where they are from.
SEMrush has tools and reports that will let you know what your competitors are doing when it comes to backlinks. With that information, you can contact the same places and get your backlinks placed there as well. After all, if the links are performing well for your competition, there’s no reason they can’t do the same for your business.
Getting these reports will also help you identify dead links or links that have changed to no-follow. While no-follow links are a great way to increase organic traffic to your business, you don’t want too high of a percentage of them. Using reports from SEMrush to identify these weaker parts of your SEO strategy can definitely improve your overall rankings.
Capture Local Micro-Moments
Micro-moments are a way that Google has helped businesses identify moments in a consumer’s journey from browsing to making their final purchasing decision. The thing about micro-moments is that they don’t happen in a strict chronological timeline. They happen at odd moments where consumers make small decisions. As an example, Google found that 90 percent of smartphone users use their phone to make progress toward a long-term goal or multi-step process while out.
If you own a brick and mortar store in combination with your web presence, capturing micro-moments becomes essential to guiding people there. That means you can use SEMrush’s analytic tools to find out what advertising strategies are working best for your geographic area. With the reports on hand to analyze video ads, you can also work to capture other micro-moments as well. Ads don’t have to be intrusive, and by tailoring a how-to video to your target audience, you can increase organic traffic to your site.
The tools that SEMrush gives you to maximize the impact that your SEO strategy will have on your website are enormous. Knowing how to properly use them all takes time, time that might be better spent elsewhere. That’s where Darxe can help. Our SEO specialists will use all the tools that SEMrush has to guide you and your content to be the best it can be. Whether it’s revamping content on your pages to redesigning the internal links on your site to maximize rankings, we will investigate and present options and solutions to you. Let us at Darxe help you and your business capture and maximize your market share.