When it comes to managing your mobile presence, it is crucial that you understand the difference between AMP vs PWA. The first thing you need to understand is that Accelerated Mobile Pages (AMP) and Progressive Web Apps (PWA) don’t compete, per se. The two different formats are designed to get mobile content to the end-user in an efficient manner. The goal is to get under the three-second breaking point after which, 53 percent of pages are abandoned. Essentially. the two formats are optimized for different situations. Let us clarify.
The Story of AMP
Accelerated Mobile Pages were introduced on October 7, 2015. They came out of collaboration with Twitter, WordPress, Parse, Adobe, and LinkedIn to make mobile browsing faster and better for everyone. The project was and remains open source, so anyone can use it to enhance their mobile presence
What does that mean? From the user’s viewpoint, it means that they’re going to see news stories and text driven items rapidly, because the browser isn’t clogged trying to download image files that are off screen. Additionally, there’s no lag time if the user changes their mobile device from portrait to landscape, so the user doesn’t experience frustration with time outs or loading wheels.
From the coding and backend standpoint, an AMP page exists separately from your normal webpages. So, any page that you want to benefit from the speed imparted by AMP can have a counterpart aimed specifically at mobile users. And as we’ve pointed out before, capturing the mobile market is fairly essential to driving your business.
What About PWA
Progressive Web Apps are a way for you to provide a seamless app-like experience inside a native web browser. This means that a PWA is used in an entirely different manner than an AMP. It’s not a competing architecture; it’s a situation where an AMP can flow seamlessly into a PWA. There is no AMP vs PWA strictly speaking, because they mesh, but don’t overlap.
A PWA lets users engage with your business’ web page no matter what their level of connection is. The backend dynamically and progressively loads and interacts with your business. From the customer standpoint, they don’t have to download a separate app through their device’s App store because they work with the mobile device’s web browser. They provide the interactivity that a customer demands when they’re making a purchase without a load screen. Additionally, because these are basically web pages, users can favorite them, allowing return visits without using an outside app.
From your standpoint as a business owner, because a PWA is still a web page, they are discoverable and ranked by search engines. So mobile traffic becomes another way to benefit and increase your SEO presence. You can also use a PWA to enable push notifications if something changes on the PWA website. This makes it extremely useful if you’re publishing new content or there’s a price change on an item your customer was looking at.
Managing AMP vs PWA
Learning when to use AMP vs PWA is essential. Using these two key technologies will help prevent frustrated shoppers from abandoning your website. Even when you’ve done all you can to compress and optimize your mobile pages, spotty coverage and underpowered devices can still slow loading to a crawl.
If you aren’t sure when or where to use AMP or PWA in your existing site, let Darxe sit down with you and help discover an optimal solution. We have years of experience in helping business owners connect with their users to increase market percentage and their bottom line. Whether you need a complete site overhaul or just some tinkering on the back end, our coding and development team is ready to make your pages blaze across the mobile environment. Get in touch with us today to see how good a dedicated mobile design can be for you.